“Show me the incentive, and I’ll show you the outcome.” — Charlie Munger


= 誘因 = anything that encourages a person (or organization) to do something.

Incentives are the most fundamental concept in Decision Making.

People respond to incentives like Pavlov’s dogs, and they are more likely to act in their own self-interest, even if it contradicts their moral values.

We make time and energy for the things we really want. For example, if you have a vacation planned and need to make a 6am flight, you have no issue getting up at 3am to make it, because you have the desire.


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